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Under Armour
Ticker: UAA
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Kevin Plank Interview Provides Rare Insight - 9/17/25
It’s not often that Kevin Plank of Under Armour gives an interview these days, much less one that lasts for two hours. But what is more amazing is nobody seems to have paid any attention to it. As of the time of this publication, there were only 4.8k views of the full interview. And that’s despite this event occurring six days ago and the interviewer having 935k subscribers. If that doesn’t tell you that the current investment community has lost all hope in this name, then not sure what else will.
Listened to the entire interview and decided to provide thoughts on the most interesting aspects. People make a big deal out of reading the books from Phil Knight (Shoe Dog) and Chip Wilson (Lululemon and the Future of Technical Apparel), which firmly agree are excellent, but unaware of either of these founders ever sitting down for a two-hour interview, much less anyone else in the athletic industry. I personally have spent many days with Kevin Plank over the years while hosting numerous institutional investor client events. Yet even I have never heard some of the data points from this interview.
Why Is BOD Only Now Protecting This House? - 9/7/25
Must admit insider purchase activity at Under Armour is extra interesting these days. Not only did all BOD members take RSU grants without selling anything for tax purposes, but also outright buying in addition to that from three key BOD members (Robert Sweeney – President Sycamore, Dawn Fitzpatrick – CEO/CIO Soros, and Mohamed El-Erian). It was the first time that Mohamed ever outright bought stock on his own, despite taking over the Chairman position from Kevin Plank. Not wanting to be left out, we recently dug much deeper into several current topics for the company including marketing efforts, product/distribution, and whether they “kitchen sinked” guidance last quarter.
“Send In The Cleaners” Under Armour Style - 12/18/24
If there was ever a time for Under Armour to get its act together, it’s when Nike is in disarray. Under Armour was on a straight trajectory to ample success until Nike became determined to kill their footwear dreams out the gate. The investor day last week (12/12) highlighted both future product and new capabilities. But none of that matters if Under Armour hasn’t cleaned up its own act first.
We thought it would be helpful to take a deep, data driven review of distribution improvements to date. Under Armour has spent the last year proactively cleaning up distribution in anticipation of a full slate of new product launches on the horizon. The key takeaway: This is already the healthiest version of Under Armour that we have seen for this entire decade.